DC FanDome 2021 added another feather on its cap, as entertainment giant DC partnered with Palm NFT Studio to step into the world of blockchain technology with its first collection of NFTs on 5 October.
Using Palm’s technology, the NFTs (non-fungible token) highlight DC’s history, breadth of characters and diversity of storytelling. Through sustainable NFT initiatives, DC is redefining 87-year-old fan culture.
DC’s publisher and chief creative officer Jim Lee has specially selected an array of free NFT or digital collectibles for fans.
Featuring superheroes like Batman, Superman, Green Lantern, Wonder Woman, and Harley Quinn, the premier drop offers fans the opportunity to collect three covers for each character in three levels of rarity. For example, fans of the Princess of Themyscira also known as Wonder Woman can collect a Common (1987’s Wonder Woman #1 by George Perez), Rare (2021’s Nubia and the Amazons #1 by Alitha Martinez), and/or Legendary (Yara Flor on 2021’s Future State: Wonder Woman #1 by Jenny Frison) cover.
“We spent a lot of time on how to translate and adapt these classic covers into a 21st century format such as NFTs. This drop pays homage to our 87 year history while visualizing a future in which NFTs play a foundational role in novel ways of interacting with DC content and unlocking new experiences,” said Lee.
In 2020, DC FanDome: Hall of Heroes generated a massive 22 million global views across 220 countries and territories in a mere 24 hours. This year’s event will be the first large-scale virtual event with registration powered by NFTs, and very likely one of the largest NFT drops ever.
“It’s immensely rewarding to work with a partner like DC who understands that blockchain is more than a technology, it’s a sustainable storytelling tool that can reshape the relationship between creators and fans. What does it mean to be a fan? What does it mean to be a collector? These are age-old questions that we get to watch creators like DC answer in brand new ways every day,” said Palm co-founder Dan Heyman.
As a token of gratitude, to its fans and an invitation to attend DC FanDome, the ultimate global fan experience, on 16 October, registrants will be able to collect a free NFT by enrolling for this year’s global virtual event. They will also be able to unlock a second, free NFT by sharing on social media.