Green Gold Animation and apparel merchandise company Woodstock Merchandising have come together to launch a range of children’s apparel of its well known properties Chhota Bheem and Mighty Raju. The latter will be the official licensee of the properties.
Starting July, the products such as T-shirts, shirts, skirts, pants, leggings, shorts and capris will be available for sale. “The kidswear segment is one of the fastest growing in India’s apparel industry. In such a competitive landscape, this deal marks a key milestone in our growth story,” said Woodstock Merchandising COO Rajiv Subramanian.
“We’re happy to associate with Woodstock. They have a wonderful team and have done pioneering work in licensing and retail in India. We look forward to a long and fruitful association with them,” said Green Gold Animation vice president (licensing and merchandising) Madhav Pabhala.
The apparels will be available for Rs 299 to Rs 899. Stocks will be available in select Hypermart and departmental store formats in India.
Dream Theatre COO Jibi George, who looks after the business strategy for Woodstock Merchandising said that it wasn’t a surprise that kids apparel is identified as a high growth category. “In India, disposable income is constantly on a rise. Coupled with a growing consciousness of lifestyle, this is contributing to increased spending on children’s fashion. With an expected annual growth rate of 25 per cent, it is lucrative for brands to expand their product offering, specially towards the growing trend of licensed clothing.”