Abby Awards powered by One Show announces 2025 shortlist

The AdClub announced the round one shortlist of the creative entries in the Abby Awards 2025 powered by One Show. Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas are some of the countries leading the shortlisted companies. 

Prominent companies in the shortlist are Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, Tilt Brand Solutions, Bennett Coleman, RedBus, Havas Life, Maitri, and Coral Media.

“The shortlist for the Abby Awards 2025—across both creative and media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21 and 23 May,” said Abby Awards awards governing council chairman Ajay Kakar. 

Digital companies shortlisted include Schbang, BC Web Wise, Digitas, Interactive Avenues, Krafton, The New Thing by Talented, Rapidues Technologies, Social Panga and more. Design firms shortlisted are Open Design, Hyphen Brands, and Tree Design. Video craft companies shortlisted include Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films.

The Client and brand companies shortlisted are led by AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Buckaroo, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart Minutes, Lays, Navneet Education, BGMI, Ikea, Star Cement, RedBus, Samsung, Central Railway, and Dream 11.

Client and brand companies list also includes Kansai Nerolac Paints, 7Up, Durex India, Henlo Pet Nutrition, Oreo, Spotify, Uber, KitKat, P&G Shiksha, Swiggy, Acko, Apollo 24/7, BMC, MyMuse, Robin Hood Army, Alembic Pharmaceuticals, Rapido, Sebamed, UltraTech, Yatra, CaratLane, Cathay Pacific, Dorset, Honda Motorcycle, Navbharat Times, Neeman’s, Pentonic, Pepsi, The Telegraph, and US Nomads Cafe.

The shortlist for publishers and broadcasters includes Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, Hindu Group, and Zee Entertainment. Content companies include Hogarth Studios, Publicis Production, and Ryde Studio. Start-up agencies making their mark are Y&H, TGTHR, Brave, and Believe Trinity.

All the companies shortlisted for Abby Awards 2025 are available on the AdClub website. The round two and round three judging is in progress and the winners will be announced at the Goafest event on three nights from 21 to 23 May.