Music channel 9XM is all set to take you on a cricket adventure. Starting 14 February 2015, 9XM will air special shows and initiatives to keep their viewers occupied during World Cup season.
The cricket initiatives include the World cup special with the popular animated characters Bade and Chote called Full Toss Bakwaas. This live action animation show will feature Bade and Chote with stand-up comics playing different characters inspired by cricketers and some other unique characters often seen at matches.
“We at 9XM believe in providing our viewers with music that is well curated and has humor that is current and topical. With the whole nation obsessed/fixated on Cricket, we wanted our viewers to have the cricket experience, but with the 9XM flavor,” 9X Media chief programming officer Amar Tidke said.
The channel will also flaunt packaging that is cricket centric and elements that represent the game. 9XM will also air 9XM Jugaad with the animated characters Bade Chote, Bheegi Billi and Beetel Nuts featuring cricketing funnies and Chote Ki Kahani where Chote the master entertainer comes up with his selected short stories that promises a fun ride into the witty world of Bade – Chote.