Witzeal has hit a new milestone as it surpassed 29 million registered users. The company has seen rapid jump in the user base.
The company currently has 17 games in its portfolio, clocking in 1.2 million daily active users monthly. The company has also strengthened its senior leadership team and is working towards on-boarding resourceful talent from various sectors who will help the company reach more such milestones. Witzeal has recently appointed as head of innovation Naveen Goswami, head of product development and strategy Peush Bery and head of technology Yogvinder Singh.
Sharing his views on reaching the milestone, Witzeal Technology founder and CEO Ankur Singh said, “Witzeal has always endeavoured to give its users an unparalleled gaming experience. We are delighted to have reached this milestone and excited to unravel more such milestones in the coming future. We are constantly working towards innovating and providing newer opportunities for our users to keep them engaged. It is the most exciting time to be in the gaming industry as we have seen a very progressive growth in this sunrise sector across verticals. This aligned with the recent Karnataka judgement has given us the much-needed boost to work harder to provide seamless and innovative gaming experiences to our users. We also pride ourselves of having a strong team each coming from a diverse background and bringing in the expertise that has helped us reach where we are today.”
To further help the brand increase its reach and engage users, Witzeal has established a strong marketing team. Furthermore, with a marketing budget of Rs 200 crores for the year 2022-2023, the company plans to utilise this budget for marketing and branding exercise to garner more visibility and to showcase the work and to attract and retain users on the platform.
Apart from this, Witzeal has also partnered with prominent OTT and UPI platforms like Disney Hotstar, MX Player, Google, Facebook, Wynk Music, and Phone Pe with an aim to widen its userbase and reach out to a larger target audience. The partnership will entail banner advertisements on the OTT and UPI applications along with OEMs, Google, Facebook, Programmatic. This partnership reaffirms that in a country like India which is home to nearly 500 million mobile users, the online gaming landscape witnessing a sea change result with 5G technology.
Commenting on the partnership, Singh said, “We are excited to collaborate with these renowned and prominent OTT and UPI platforms and reach out to millions of users across the nation. As the penetration of smart phones is increasing with each passing day, we believe that these platforms are the best way to connect with our users. We look forward to reaching out to wider audiences and introducing them to a world of quality gaming experiences.”
Witzeal forayed into RMG segment with “BigCash” in 2017. The platform has more than 16 in-house developed games and it uses behavioural science, technology and Artificial Intelligence to provide exceptional game playing experiences across its platforms. Most of Witzeal’s userbase is from tier II and tier III cities and the company aims to target users across urban and rural population.
On the CSR front, the company has already spent approximately Rs 26 lakh during the current fiscal with a mission to support children across various verticals including facilitating education, and empowering students through scholarship programs and grants.