Voodoo to invest $200M in blockchain gaming studios to lead the transformation of mobile gaming

Voodoo has announced its move into the mobile blockchain-gaming segment, with plans to invest $200m into promising early-stage studios. Voodoo’s vision: bringing the blockchain paradigm to more casual and mobile users and helping any young or promising studio reach success in this segment.

Voodoo CEO Alex Yazdi shared, “There are few occasions in life when we experience a technological breakthrough that transforms industries. Blockchain will especially disrupt gaming, as players are already used to buying digital assets. This technology will give players true ownership of their digital assets, creating deeper interactions between players – collecting, trading, selling in-game digital currencies and game assets – which will increase fun and engagement. This will also enable players to make a profit from their assets, opening up a new “play-and-earn” model. Our vision is to bring the blockchain paradigm to more casual and mobile users, and to help any young or promising studio reach success in this segment.”

A $200M investment to shape the future of blockchain mobile gaming 

Voodoo will invest $200m in blockchain gaming studios, through the funding of either:

  • gaming studios, with existing games or interesting ideas
  • people who want to create a team from scratch

Voodoo already has 10 internal and external studios working on blockchain gaming. The company aims to create 20 new internal studios next year focusing exclusively on blockchain mobile games. New teams and studios will be able to capitalise on Voodoo’s strengths to succeed in the new blockchain paradigm.

Full-stack platform to build, test and launch games:

  • Game creation and token economics coaching: Voodoo will help studios in the ideation process and in designing the right product strategy 
  • Growth capabilities: Voodoo will handle the user acquisition and ad creative production to scale the new games
  • Blockchain tech stack: Voodoo will provide the tech tools and advice to ease the game creation process: token and NFT creation, layer 1 and 2 blockchain integration, wallet management
  • Data analytics integration: Voodoo will help studios  structure their data and integrate analytics tools

Voodoo has already successfully developed this strategy in past years in the hyper casual and casual segments:

  • Voodoo is the leading global mobile publisher with over 5 billion downloads and 300 Million MAU
  • Voodoo can report today the largest numbers of downloads on both iOS and Android in the gaming industry, supported by the best growth engine (both in tech and operations) in the world
  • Voodoo is successful at coaching 450  hyper-casual and casual gaming teams to make huge blockbusters that generate hundreds of millions of downloads
  • Voodoo managed to diversify into the casual gaming segment in just a couple of years, already generating $200M run-rate revenues, and still in hyper-growth
  • Voodoo acquired eight companies in 2021 alone