Truist acquires mobile savings gamification pioneer Long Game

Truist Financial Corporation has acquired Long Game gamified finance mobile app that is changing the way people save, learn and engage with their finances. Long Game transforms how users engage with their bank by using prize-linked savings and casual gaming to motivate smart financial behaviours and driving new account growth and client retention for banks. Truist will leverage Long Game’s innovative technology to help its clients build long-term financial wellness and advance its purpose to inspire and build better lives and communities.

“At Truist, we are laser focused on shaping the future of finance with innovative people and products – and democratising entrepreneurial opportunity while we do it. Long Game is a female-led business with a diverse team of incredibly talented innovators creating unique solutions to help people achieve financial confidence,” said Truist Ventures head of corporate development Vanessa Indriolo Vreeland.

As part of the acquisition, Long Game’s engineers, designers and business leaders will join Truist’s growing Innovation team. Long Game co-founder and CEO Lindsay Holden will lead a team of engineers, product managers and designers responsible for technology innovation and development of new client-centric solutions. The team will be based in San Francisco, CA.

“This acquisition is a critical component of a broader innovation strategy at Truist that will future-proof our core businesses and attract inventive and entrepreneurial talent to help deliver new and groundbreaking solutions. We’re incredibly excited to welcome Lindsay and the Long Game team as we roll out this strategy and create new and distinctive experiences for our clients,” said Truist CIO for consumer technology and innovation Ken Meyer.

Long Game’s modern architecture is aligned with Truist’s existing technology stack, which will increase client engagement, savings, and financial education, particularly among millennial and Gen Z populations. The technology is also complementary to Truist Momentum, a workplace financial wellness program that educates, equips and inspires employees to manage their money based on what matters most to them.

“Truist’s commitment to help people build financial wellness is exactly what we are about at Long Game. We’ve revolutionised bank engagement and are eager to apply ourselves to creating disruptive technologies that help Truist deliver a human touch in new ways,” said Holden.