Spot the Ball: Airtel, ICE 365 launch multiplatform game

ICE 365 mi-VAS, UK’s premier mobile interactive community service provider, today, in association with Airtel announced the launch of Spot the Ball a new cricket contest. The contest will provide Airtel’s cricket crazy subscribers, an opportunity to test their skill and mettle as they try to Spot the Cricket Ball located in the grid displayed on the mobile screen. Spot the Ball is a multi-platform (spot the ball) game, accessible through the Web, Mobile, SMS and IVR systems, in which a picture of cricket maestro Sachin Tendulkar playing on a cricket pitch is displayed on the mobile screen of the user. The cricket ball is removed from the picture and subscribers through their skill and judgment need to spot the correct position of the ball. A contest only for Airtel subscribers across 23 circles, Spot the Ball is a first-of-its-kind cricket game, wherein the mega prize winner will take home a brand new Mercedes worth Rs.30 lakhs! Commenting on the launch of Spot the Ball, Paul Shoker, Group President, ICE 365 Ltd., said, Mobile gaming is a rising star in India’s fast-growing wireless business. In fact, Indian telecom analysts have pegged mobile gaming as the next big revenue earner after short messaging. The Indian mobile-game business currently makes up about 5 per cent of the global wireless market. Market researcher In-Stat/MDR expects that the Indian mobile gaming market will generate annual revenues of about $336 million by 2009.” He further said, “ICE 365, on its advent in the booming India telecom market, has partnered with leading service provider, AirTel, to bring to the cricket enthusiasts of the country, a first-of-its-kind cricket contest “Spot the Ball’s. Through such partnerships we hope to bring to the table much more exciting, interactive value added services, which cater to the communication and entertainment needs of Indian mobile subscribers” Hemant Sachdev, Director Marketing & Communications, Airtel, said, “We are delighted to bring this service to our subscribers. Today, gaming downloads form a significant part of our subscribers’ mobile experience. In a nation of cricket lovers, nothing connects with the populace like cricket. The game, Spot the Ball’, is involving and highly engaging and will further endorse our effort to bring the best in gaming content to our subscribers” connect@animationxpress.com
Games