Rovio Entertainment, the creator of the globally successful Angry Birds franchise, revealed the roll-out of the all-new Angry Birds Go! Franchise. In addition it announced several new strategic partnerships to expand its product range and support its global licensing business.
Rovio’s Angry Birds Go! franchise countdown started today with the full reveal of the mobile gameplay, and the global app release date of December 11th, at Brand Licensing Expo in London. Angry Birds Go! will invite players of all ages to join the birds as they race downhill in karts. These new game elements will bring about additional opportunities for innovative product lines across multiple consumer products categories.
The Angry Birds Go! game will feature Hasbro’s TELEPODS™, which players can use to “teleport” new karts into the game. Rovio will provide consumers an exclusive first look to the new experience via a dedicated “Countdown to Angry Birds Go!” app integrated with TELEPODS at the end of October.
Together with its key partners, Rovio will continue to develop a long-lasting brand focused on product innovation through physical and digital integration.
“We are thrilled to see so much creativity around our Angry Birds property and can’t wait to welcome these companies onboard as we continue to delight our fans with innovative product lines,” said Naz Cuevas, SVP Global Consumer Products Licensing.
New Angry Birds Go! licensees include:
Fashion UK and Leomil, who will develop full lines of clothing, accessories and footwear for Europe. In the UK,Blueprint will develop a range of stationery products.
“We are excited to work with Rovio and the upcoming Angry Birds Go! brand to provide people with a fun new angle to the world-famous Angry Birds. Angry Birds Go! has a great new feel to it and we are confident there will be a lot of retail demand,” said Gurdev Mattu, Managing Director, Fashion UK.
Other new Angry Birds partners include:
Tigerprint, will create a range of greeting cards and gift-wrap available at Marks and Spencer. BIP will add Angry Birds themed novelty confectionery to their product line up across Europe. Brandon, a subsidiary of PUMA ™ will develop bags and luggage. In Argentina, Mondelez will bring to market a line of confectionary products, and Penguin Books will launch a line of sticker activity books, poster books and the new Angry Birds Official Guide, which will introduce the Angry Birds cast of characters in their environments.
In Russia, Hatber, will develop stationery products and Alisa will launch a line of sporting goods. We are so pleased to be a part of the universal phenomenon with Angry Birds and so happy that the characters have found its place on the covers of Hatber’s multiple stationary products”, Eduard Antonnikov, Deputy General Director, Hatber.