Poker Sports League season four powered by FairPlay News, announced video on-demand and OTT streaming service, owned by Viacom18, VOOT, as their official streaming partner for this season. This year’s league is in a Phygital format, and the streaming began from 29 March 2022. Through this association, the viewers will get to enjoy the live streaming of the entire league on VOOT.
Announcing the partnership, Poker Sports League CEO and founder Pranav Bagai said, “We are thrilled to partner again this year with VOOT for our upcoming season. As our majority of the audience are tech savvy and shifting towards OTT platforms to consume various modes of entertainment, partnering with VOOT for streaming was a prudent option. Through this association we endeavour to provide our users with the finest experience of poker possible.”
This season, a special focus was given to upcoming qualifiers along with key pro- players, with high investment biddings and significant retainers which made this season more exciting. The season’s selection ceremony saw six teams representing six different Indian provinces, namely Delhi Czars, Deccan Aces, Goan Nuts, Gujarat Falcons, Mumbai Anchors, and Kolkata Kings. A total of 36 qualifiers, 12 pro-players are going to be a part of this season. In addition to these it has six spots for women and six for substitutes.
Bagai further added, “Given the substantial shift in content consumption to digital platforms in India, and the dynamicity of the Indian online poker industry, we decided to reach a wider audience and encourage them to play in every season. Our partnership with VOOT will screen an exclusive behind-the-scenes reality show “Poker Mantra” in addition to the live streaming of the league.”
PSL season four has kickstarted from 29 March and will go on till 13 April with six to seven matches every week all streaming virtually on Voot. Deltin Royale and Adda 52 have been announced as the venue partners and online partners respectively. The season finale will be hosted live on-ground from 20 to 24 April 2022, first time ever since the pandemic.
Commenting on the association, Viacom18 Digital Ventures head – AVOD (Voot) Chanpreet Arora said, “At Voot, we strive to ink partnerships that add value to our platform, and we are thrilled to once again partner with Poker Sports League. Through this partnership, Voot’s appeal to the young audiences will create a strong fan base for Poker in India and will provide us with an opportunity to captivate poker enthusiasts and provide them with a rewarding experience.”
Poker is one of the most popular segments riding the digital India trend. The online poker industry is presently growing rapidly and has grown by 23 per cent in 2022. This expansion was powered by UPI that made it easier for huge audiences to adapt to online transactions, resulting in higher conversions of paying customers in the RMG industry.