Orangutan Gaming, an up-and-coming esports organization, has added another well-known brand to its list of partners. Sosyo Hajoori Beverages, a brand with a 100-year history in the beverage sector, has joined Orangutan Gaming as their beverage partner.
As a result of this partnership, Sosyo Hajoori Beverages will be introduced into an entirely new sector. As the official refreshment partner of RCB for the T20 cricket season, they have already taken significant efforts towards success in sports. This partnership with Orangutan Gaming represents the development of a 100-year-old brand into a rapidly growing and innovative industry.
Both organizations hope to break out of their comfort zones and reach a new market as a result of this collaboration. The organizations have announced this partnership on their online as well as offline channels.
Speaking on the announcement, Orangutan Gaming co-founder Jai Shah said, “I don’t think there could be a better time to bring on our first ever non-endemic brand. What could be better than teaming with Sosyo Hajoori Beverages, the beverage pioneers and a century-old brand in India. This collaboration with Sosyo demonstrates acceptance of brands towards this newly rising industry. We hope that with this relationship, we can assist Sosyo in reaching out to new audiences that are interested in esports.”
Further, Sosyo Hajoori Beverages directors Abbas Hajoori and Aliasgar Abbas Hajoori added, “We are delighted to partner with Orangutan on the esports gaming front to reach the young budding players in this emerging field, Sosyo has the variety of products that matches vibrant moods of gaming and thereby the ultimate refreshment partner for anyone and everyone. Being the Centennial brand we believe in evolving with the audience, this association will be a part of the legacy move, onwards and upwards from here.”