JAKKS Pacific and SEGA expand global toy partnership for ‘Sonic the Hedgehog’ merchandise

AKKS Pacific announces a renewal with SEGA of America,  for the classic and modern versions of the Sonic the Hedgehog collection, maintaining JAKKS as one of the franchise’s global partners. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide commencing in 2022. This renewed agreement will include rights to produce action figures, playsets, vehicles, plush and other collectables.

“Our line of Sonic the Hedgehog products consistently hit the mark with retailers and fans, and we are excited to continue to develop innovative toys with SEGA that resonate on a global scale. Our Sonic figures, playsets and plush have seen consistent sales growth since our partnership with SEGA began. There is more great product to be introduced for this Fall and for several years to come,” said JAKKS Pacific senior vice president of marketing Craig Drobis.

The JAKKS line of Sonic the Hedgehog merchandise seen success since its introduction in 2019 with product launches spanning big-box retailers in-store and online. The four-inch figures replicating Modern and Classic versions of Sonic were an immediate hit with fans of all ages that were looking for new ways to experience the brand. The introduction of the two and a half-inch figures and Green Hills Zone playset last fall brought all-new ways to play and recreate the action of this iconic zone from the video games.

“JAKKS Pacific has been an integral partner in bringing our vision for unique, high-quality Sonic collectables to market over the past two years, and we’re ecstatic to expand our partnership them as we enter the next decade of the franchise. The new collection is sure to bring Sonic fun to new heights with merchandise tied to upcoming projects and will feature the Blue Blur in his Classic and Modern form, with something special for Sonic fans of every generation,” said SEGA of America licensing director Alex Gomez.