“Interact 2012”, Trade Partners Meet, an initiative taken by e-xpress Interactive, the leading game software distributor in India, has been hugely successful with retailers and distributors coming from all across India to participate. The key retailers present at the eventwere Croma, Planet M, Reliance Digital, Reliance Time-Out, Reliance Mart, Landmark, Crossword, Games TheShop, Hyper city and other prominent Independent Retailers from the gaming trade.
“Interact 2012”was inaugurated with the success story of Max Payne3 that showcased the great Marketing and PR Campaign for the title in the territory. The event then followed with the swift growth observed in Indian Gaming Industry and what the future holds for the marketand was well explained by the Director Mr. Amit Khemani in his key note.
The event then moved towards the upcoming titles of publishers, Square Enix, Warner Bros. Interactive Games, SEGA, TAKE2 Interactive, THQ, Bethesda, Namco Bandai and Ubisoft for year 2012-13.
Tomb Raider, Hitman Absolution and Assassins Creed3 received huge applause of the audience and the crowd was completely taken aback by the new IPs like Sleeping Dogs and Dishonred.Trade exclaimed that the titles like Far Cry3, Borderlands2, WWE 13, Darksiders 2 and Tekken Tag Tournament 2 are all coming from the huge IPs and has been favourites of the Indian Market. Now what they saw of these games at the event further strengthen their confidence on these games success in this market.
Retailers and the channel partners left “Interact 2012” with an enduring gaming experience at the event which they won’t forget for a long time.
Few Quotes from the Trade Partners:
Mr. Gurcharan from Crossword remarked “An excellent event that saw a glimpse of all the big Releases; as rightly the name suggests; it was indeed an Interactive Event. I enjoyed it thoroughly.”
Mr Aman Mittal from Flipkart also commented “First of its kind in India. It was very nice of e-xpress to take such aninitiative. A verygood meet and greet session to get all the retail partnerstogether which wasn’t done till now.”
Mr Varun Mehra from Croma noted” A very good initiative by e-xpress games to educate the retailers on the products. This certainly grows my faith in their line-up”
Mr. Sameer Marwah from Planet M mentioned “An interactive and informativeevent and we should have such events at least twice in a year. A big thumps up to team at e-xpress.”.
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