House of Gaming has entered into a collaboration with India’s top YouTubers Google BABA, LitBoi YT and Its Ninja to release trading cards that will allow gamers to own collectibles from their favourite gamers. The alliance aims to kick start the Gaming and NFT ecosystem, and blockchain gaming in India with exclusive P2E (Play to Earn) games and a plethora of unique utilities.
The partnership with Gen-Z YouTubers will further strengthen House of Gaming’s presence in India and will also create better avenues for the gaming community and overall gaming ecosystem in the country. It will also empower opportunities for gaming talents to ace winning titles across important IPs such as Free Fire. Furthermore, it will bring the platform one step closer to realising its vision of creating the largest and most interacting gaming repository for Indian esports fans and game streamers.
Commenting on the association, House of Gaming co-founder and CEO Yash Pariani shares, “With several interesting product features and monetisation models, we have created great opportunities for content creators to grow and fans to enjoy engaging content on the platform. We are excited to partner with Google BABA, LitBoi YT and Its Ninja and look forward to interacting with their strong gaming community and delivering entertaining live streams. Through this signup we are here to bring a revolution in the Esports industry and associations like these acts add great momentum to the gaming sector.”
Recently, House of Gaming has also partnered with the blockchain giant Polygon for introducing gaming NFTs through Hefty Games. After the recent announcement of Hefty Art bringing legend MF Husain’s paintings into the metaverse, Hefty Entertainment joined hands with T-Series and Hefty Games is another vertical under the Hefty Metaverse set to define the future of gaming.