Digital entertainment firm Hungama, along with Hindustan Talkies, a movie and digital content production house, has made a strategic investment of $500,000 in esports platform Indian Gaming League (IGL), which was launched in 2016. IGL said it will utilize the funds to acquire new users and develop new features to increase engagement on the platform.
“We are excited to invest in Indian Gaming League to help the platform grow further and offer gamers in the country a unique competitive experience at a scale that hasn’t been seen before. At Hungama, our plan is to engage with over 10 million gamers in the next two years with our esports initiatives,” said Hungama Digital Media founder and chief executive officer Neeraj Roy.
IGL will also use the capital to launch Indian Gaming League Championship Cup Season One, a 45-day mega tournament that will allow users to compete in six stimulating games and win prizes.
Indian Gaming League CEO Yash Pariani said, “Esports is still in its nascency in India. Having Hungama and Hindustan Talkies coming on board will help us reach a larger audience and scale esports to new heights. We’re excited to have their expertise and mentorship to guide us in the right direction and achieving our vision of making e-sports a household name.”