Disney and Lucasfilm has launched “Bring Home the Bounty,” a global consumer products, games and publishing campaign to debut new Star Wars products every Tuesday from now through 28 December, helping fans find the perfect bounty for their family, friends and themselves this holiday season.
The 12-week program will include reveals of items inspired by the expansive Star Wars portfolio including Lucasfilm series like The Mandalorian and The Book of Boba Fett, classic content like the Skywalker saga films, new animated works like Star Wars: The Bad Batch and Star Wars: Visions, and much more. Each Tuesday, new goods across toys, apparel, action figures, accessories, books, comics, games content and more will debut on BringHomeTheBounty official site as well as with retailers globally, helping fans to round out their holiday wish lists.
“With the Lucasfilm 50th anniversary coming to a close this year, we wanted to find a way to celebrate all of our beloved characters and stories from the classic to the new and everything in-between. There will be something to excite every Star Wars fan this year with such a wide assortment of items to enjoy and engage with, whether fans are adding to their own collections or scouring for the perfect gift,” said Lucasfilm senior vice president, franchise and licensing, and National Geographic, Disney Consumer Products, Games and Publishing Paul Southern.
New products and content across consumer products, games and publishing, including items from Hasbro, The LEGO Group, Funko, Mattel and many more, will be revealed each Tuesday at 6:00 am PDT / 9:00 am EDT, with select pre-orders starting Wednesdays at 10:00 am PDT / 1:00 pm EDT. Products can be found at top retailers globally, including shopDisney.
Additionally, for this week only, as part of a collaboration with Disney and Lucasfilm, UPS will use vehicles for select delivery routes in both the New York City and Los Angeles metro areas that will be specially wrapped to resemble a Jawa sandcrawler – the huge treaded fortresses used by Jawas as transportation and shelter in the Star Wars galaxy. The collaboration will help build excitement and anticipation for the many bounties to be delivered this holiday season.