Indiagames launches marketing initiative on mobile

Indiagames Aao Festival� offer hosted exclusively on Airtel Live. Subscribers can log on to Airtel Live on their cell phones and download content from the �Dubai Mat Jao…’ section. Indiagames has made available a wide variety of top of the line mobile games and a host of other content for this festival. These include titles like Asterix, Batman Begins, Bruce Lee, Chicken Little, Harry Potter, Jurassic Park, MotoGP 2, Munnabhai MBBS, Rambo, XXX and more. The collection also includes the latest ring tones, wallpapers, screensavers among other exclusive content. The offer is open to Airtel subscribers across India. Downloads from the Dubai Mat Jao…Indiagames Aao Festival section entitles the subscriber to win a host of prizes that one would usually associate with Dubai. The prizes include Gold Biscuits, Perfume bottles, shopping gift vouchers, the latest cell phones…to name a few. Standard per unit download tariffs apply. IIndiagames CEO Vishal Gondal said, �This is a unique one of a kind marketing related property for mobile subscribers. We will continuously introduce many new & exciting concepts. The concept of Dubai Mat Jao…Indiagames Aao, is to sprinkle a festive spirit by giving people a greater opportunity to win prizes, thus making the whole downloading experience an exciting one. We are positive that it will create a lot of buzz and excitement. We are giving away a host of prizes and will also have a lucky raffle draw, giving the participants a chance to win a Desert Safari in Rajasthan, a shopping trip to Singapore and a high-end motorcycle, in addition to all the other prizes. We plan to make this an annual event.�