Award-winning global independent animation studio ZAG has signed with famed Italian Chocolatier Ferrero for an European multi-territory in-store fall promotional deal for its flagship property, Miraculous – Tales of Ladybug and Cat Noir, commencing October 2022, across its Kinder Surprise Maxi 100g eggs. The announcement was made by ZAG founder and CEO Jeremy Zag.
Brokered by ZAG and DeAPlaneta Entertainment, ZAG’s Miraculous Spanish co-production partner and licensing agent, the promotion kicks off just in time for the holiday season with Ferrero’s Kinder Surprise Maxi 100g egg featuring eight characters from the globally loved brand. They include Ladybug, Shadow Moth, Rena Furtive, and Vesperia from the Miraculous TV series; Astrocat, Cosmobug, and Eagle from the Miraculous World: New York – United HeroeZ animated special, and Renren from Miraculous World: Shanghai – The Legend of Ladydragon.
ZAG global partnerships VP Hyde Schram said, “Ferrero’s Kinder Surprise eggs continue to be as popular today as ever with children and adults alike. With this new promotion, we are once again combining two powerful brands to bring these tasty chocolate treats and beloved characters to existing and new audiences across Europe.”
Added DeAPlaneta Entertainment category manager Sara Redolfi, “Ferrero’s chocolate and confectionery products are well-known among families and children and their marketing strategy is one of the finest in the market. We have been collaborating with Ferrero since 2018, and they continue to be a strategic partner for the Miraculous – Tales of Ladybug & Cat Noir brand. We are confident that the target audience will respond enthusiastically to the promotion.”
The 3D CGI animated superhero aspirational action-comedy series Miraculous – Tales of Ladybug & Cat Noir, has been created by ZAG and co-produced with Method Animation. It is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years and is available in over 120 countries.