Started in 2016, the YouTube Originals program is set to shut down as the company has decided to channelise the funds towards their other initiatives and the global head of original content Susanne Daniels has decided to leave YouTube. YouTube’s chief business officer Robert Kyncl confirmed the news on Twitter.
Daniel, who introduced Youtube to new audiences with an international slate of award-winning programs, will bid adieu to the company on 1 March.
“Today there are over 2M creators in the YouTube Partner Program and our creator community has never been more successful: we’ve paid more than $30B to creators, artists and media companies over the last three years.
However, with rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund and Live Shopping programming to name a few,” Kyncl tweeted.
As the Tweet mentions that funds will be directed towards various other programs that includes YouTube Kids Funds. Hence, the work on animation will continue to enjoy the focus.
Earlier, the streaming platform had announced animated shows for kids and family like Super Sema, the pick-ups of eight new shows including Book Tube Jr, The Eggventurers, The Guava Juice Show, Kid Correspondent, Lottie Dottie Mini, Millie and Lou, Supa Strikas: Rookie Season, and The Workout Badges and so on.