Warner Bros. Discovery tops kids’ entertainment network with 28 per cent market share

Warner Bros. Discovery kicks off the festive season early by emerging as the number one kids’ entertainment network in India. As per Broadcast Audience Research Council (BARC) data, WBD has captured the leadership position with an average market share of 28 per cent in the last eight weeks in all India urban markets. The network comprises of kids’ entertainment channels, including Cartoon Network, POGO and Discovery Kids.

The channel gathered unprecedented reception to its fresh content comprising the most loved shows like Japanese anime Dragon Ball Super dubbed in regional languages, fan-favourite The Tom and Jerry show, and action-adventure series Ben 10, amongst others.

POGO has steadily drawn audiences with homegrown and international IPs. These include India’s favourite superhero animated show Ekans – Snakes Awake, the standout debuted Titoo – Har Jawaab Ka Sawaal Hu, classics such as Chhota Bheem and the escapades of Grizzy and The Lemmings. Discovery Kids witnessed a consistent increase in popularity through their strategic investments in Indian IPs such as Little Singham and Fukrey Boyzz

Warner Bros. Discovery South Asia GM Arjun Nohwar said, “Warner Bros. Discovery’s market leadership in the kids’ entertainment genre is a testament to our fan-first approach in everything we do. Our strong library of iconic characters, original IPs and popular shows consistently bring audiences back to our channels while our strategy of improving relevance through multiple local languages has proved to be our ace in the pack. This dominant position in the Urban India market gives us tremendous confidence to bring new offerings in the future while we continue to innovate our content.”

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