Studio 100 Media is going back through the mists of time into an era dominated by the juiciest and crunchiest creatures ever to rule the planet: the mighty Vegesaurs. This action-comedy CGI-animated TV series (20 x 5’) is produced by independent Australian producer Cheeky Little for the Australian Broadcasting Company (ABC) and France TV.
Principal production funding is provided by Screen Australia, with Studio 100 as co-investor. Based on a concept created by Gary Eck and Nick O’Sullivan, the series is targeted at preschoolers and planned for delivery in 2022. ABC will broadcast it in Australia under the title Ginger & the Vegesaurs. Studio 100 Media is responsible for the worldwide distribution of content and licensing and merchandising rights of this delicious series.
Vegesaurs are vegetable and fruit-shaped dinosaurs ready to address and teach relatable themes for upper preschoolers such as getting to sleep, sharing, friendship, nurturing mealtimes, and play. Starring the lead character Ginger, a young Tricarrotops (carrot) with others including P(ea)-Rex, Cornasaurus (corn), Bananaraptor, Coconutdon, Broccolisaurus, Bokchoydactyl, Tomatodon, Appleflyrus and Potatodon, Vegesaurs are here to enrich and enhance the imagination.
With strong interest already received from various broadcasters, the appealing short form content is furthermore a perfect fit for digital platforms offering new marketing opportunities, and also in connection with retail concepts including loyalty partner programs. Vegesaurs addresses multiple execution layers such as collectability, publishing, plush, and gaming.
Cheeky Little executive producer Patrick Egerton said, “It’s been a wonderful journey developing and producing Vegesaurs. It’s a completely fresh take on the dinosaur genre, packed with action, comedy and heart and we can’t wait to introduce kids to the creatures, sights and sounds of Vegesaur valley.”
Studio 100 Media CEO Martin Krieger added, “We have already received great feedback from various partners to whom we presented Vegesaurs in advance. Everybody loved the creative way that vegetables have been transformed into dinosaur creatures and kids around the globe will do so as well. The series offers a variety of excellent opportunities with regards to content distribution and in licensing and merchandising!”