Studio 100 Media inks licensing deal with Russian toy company Simbat for ‘Maya the Bee’

Studio 100 Media and Russian toy company Simbat have signed  a license agreement for the popular animated property, Maya the Bee brokered by Studio 100’s local licensing agent brand4rent. 

The multi-year agreement covers the rights for a range of  products from publishing to games in Russia. The first selection of products centering around the much-loved bee will include a colouring and an activity book, a Domino game and a jigsaw puzzle. The new products will be available in the coming months. 

Commenting on the deal, Simbat marketing director Tatyana Moskalenko stated, “We are very proud to work with Studio 100, many of us weren’t even born when Maya the Bee was first introduced to the world. So, it’s an honor for us to bring a line of  products with Maya the Bee to the Russian market. It’s a true landmark addition to Simbat’s licensing portfolio.”

Studio 100 Media head of Licensing Joachim Knödler added, “We are delighted with our first collaboration with Simbat and thankful to our great agency partner brand4rent for placing Maya into this promising territory. We are confident that Simbat’s high quality products will delight Maya fans in Russia.”