Spacetoon, one of the biggest family content providers in MENA, has recently signed a strategic partnership with The Moshaya Family, the top family-friendly content creator in the Arab world. This deal is to take the most recognisable YouTube family channel beyond content creation by foraying into consumer products and a real expansion into the digital media world through an original animation series.
With this agreement, Spacetoon will turn the YouTube family channel in MENA, into a true lifestyle franchise across a variety of consumer products including toys, animation series, video games, FMCG specially designed to target and entertain kids and families.
Creating the license of The Moshaya Family will grant Spacetoon an opportunity to introduce this franchise to the toy industry market, recording a successful step in bringing a new life that gives kids and families unlimited experience full of edutainment tools.
Commenting on this deal, Spacetoon commercial director Ahmad Weiss said, “This is truly one of the most exciting partnerships that we have ever involved with. We’re so thrilled to be collaborating with the pioneer in the family content creation in the region to provide new experiences for kids and families throughout a variety of consumer products. Being in the family entertainment industry for over 20 years has made us closer to the consumers especially parents in a way that helps us win their trust. This couldn’t have been done without the massive support of our global and local partners.”
The official announcement was followed by the unveiling of the new brand identity for The Moshaya Family including a new logo that reflects the sense of coherence with a direct connection with the family members.
The new brand identity is considered to be the first action towards building a strong brand positioning in the market for The Moshaya Family. As a result, this will pave the way for companies which look for partnership opportunities to boost their businesses through high-quality products for kids and families and help them create great experiences for their customers.
The Moshaya Family YouTube channel founder Muhammed Moshaya, further added, “We are so thrilled for this opportunity with Spacetoon. We have always been interested in enlarging our work throughout many fields such as toys and licensing, but it was difficult to find the right partner. Now with this alliance we are so excited to finally see the results coming to light. We were excited at the opportunity as we had been very interested for years in expanding our business into other areas, such as toys and licensing, but had found it difficult finding the right partner. With Spacetoon we saw the opportunities that we had been after finally coming to light.”
Under this partnership, the new original Spacetoon’s animation series, and many other merchandising strategies will hit the market soon.
Besides this announcement, Spacetoon has also partnered with Toy Pro, a Dubai-based company specialised in toy distributing and licensing, to launch a toy lineup for The Moshaya Family brand in the markets alongside working on a wide range of consumer products.