Sony YAY! witnesses exponential growth, ranks first in HSM Market

Sony YAY!, the popular kids entertainment channel is truly celebrating this festive season as kids across the country bestow all their love on its latest content offerings. Sony YAY! is a consistent number one in HSM Urban with 63.7 GRP. This festive season, the channel had introduced kids’ favourite shows, Oggy and the Cockroaches, Haste Raho Henry, Obocchama–kun and Taarak Mehta Kka Chhota Chashmah- season two that have captivated the young fans across the nation. 

This year, ahead of the festive season, Sony YAY! had already built a robust and extensive content line-up with over 140 hours of fresh content with several new shows across multiple genres. The channel’s renewed content with shows like Ding Dong Bell Masti Ka Khel, Oscar Ab Bas Kar, Honey Bunny movies have also contributed to the success of the channel throughout the year.

Sony Pictures Networks India kids’ genre business head Leena Lele Dutta said, “We have promised our young fans an array of new characters, fresh new stories, rib tickling humour, across a variety of genres. This festive season, we delivered on this with a strong line-up of content that I am extremely proud of. The success of the entire line-up that has taken us to the leadership position is an encouraging boost for us to continue serving our young audiences more of what they love.”

The channel, within one year, produced six original shows which include Honey Bunny ka Jholmaal – a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter – a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru Aur Bhole – a musical comedy, and more.

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