ROI VISUAL eyeing global nursery rhymes market with its new CGI series, ‘Robocar POLI SongSong Museum’

Award winning animation company, ROI VISUAL, will be targeting the global nursery rhymes market through its brand-new CGI animated series, Robocar POLI SongSong Museum, the company announced on 13 July.

Recently premiered on EBS 1TV in South Korea, Robocar POLI SongSong Museum is the spinoff of the popular Robocar POLI series which reimagines 25 classical nursery rhymes — including The Wheels on the Bus, Twinkle, Twinkle Little Star, Rain, Rain, Go Away, Five Little Ducks and more into a music video format to be delivered in 26 episodes of musical animated shorts featuring charming and colourful vehicle characters.

Nursery rhymes have been the key content of some of the most popular kids channels on YouTube. Since these are classics and never age, animated videos of these rhymes attract a lot of kids’ and parents’ attention.

ROI VISUAL director JunYoung Eom said, “Robocar POLI SongSong Museum features a high quality of music that is incomparable to other musical animated films. A significant amount of effort was poured into the creation to make it into a new classic in the category.”

ROI VISUAL eyes to sign various agreements to strengthen its distribution of its music in Korea, as well as promote the brand more globally, through global music platforms, such as Spotify, Apple Music and YouTube.

Premiered in 2011 on EBS, Robocar POLI has since been aired in 35 languages across 144 countries around the world, becoming a fan favorite with children over the past decade. The main series and related content are presently streaming on Netflix and 14 channels on YouTube.