Thank Heavens for digital distribution. The world is getting online.
For today’s content creators, the various digital distribution options break open the traditional barriers in reaching out to end consumers. However one challenge, that of generating revenue through these new and upcoming distribution streams still needs to evolve.
Rainbow Media, an upcoming original content creator based in Bangalore has shared with AnimationXpress.com that it has tapped into the extremely popular YouTube.com to reach out to and expose its content to end consumers.
Token of Love, a pitch film for Rainbow�s proposed 3D feature Ant�s Wedding was debuted on YouTube on the 30th of November and at the time of writing this article, the film has recieved around 605 views. Though this number is not large, the fact that Rainbow was able to get content to the consumer is a remarkable way in which technology is changing things forever.
Speaking to AnimationXpress.com L. Venkatesh CEO, Rainbow Media, shared, “We have posted our pitch film â€?Token of Loveâ€? on YouTube.com to reach our global viewers and get their comments. This is a pitch film for our 3D animated feature Antâ€?s Wedding and we hope to make the right impact as well as get consumer feedback while we continue to work on the project development of our feature. Although â€?Token of Loveâ€? is a pitch film for Ants Wedding it will also be used as an independent film for short film festivals. It also reflects the concept and what the full movie is about”
Conceptualised and scripted by Richard Lewis, one of South India�s leading feature script writers who has big hits in his kitty, Ants Wedding has a highly entertaining storyline. The movie is projected to be finished by early 2008 and released theatrically.
Talking about the cost of the film and funds for it Venkat said, “We are currently looking for funds for this exciting project and estimate the total cost of production to be in the region of US$ 1 million (This includes the cost of production in 3D, render to HD, print to film and voiceover and music. Of course, we are looking at professional voiceover artistes and not high profile actors as is the norm in Hollywood.) We would really welcome participation, suggestions and ideas if any in this and other areas that would contribute towards an effective and compelling end-product.”
“Through this we want to establish our brand both movie & company. And also want to explore all options of funding, presale & marketing. We wish to be associated with an organization which can fund & presale or market on revenue sharing basis and to take this project to the global marketplace and are very confident of its commercial success”, concluded Venkat.