PBS Kids greenlights social studies show ‘Rosie’s Rules’

PBS Kids announced Rosie’s Rules, a new 2D animated comedy series from 9 Story Media Group and its award-winning studio, Brown Bag films, for preschoolers aged between three to six years.

Rosie’s Rules stars five-year-old Rosie Fuentes, a Mexican-American girl just beginning to learn about the fascinating, baffling, thrilling world beyond her family walls. The show aims to teach children concrete social studies lessons about how a community works, helping them develop their awareness of themselves as individuals and as part of a broader society.

PBS Kids SVP and GM, children’s media and education Sara DeWitt said, “Preschool is that amazing stage when children start noticing the mechanisms of how a community operates, and naturally, they have a lot of questions. Rosie is right there with them, figuring things out one ‘rule’ at a time through humour and play.”

Like many children across the country, Rosie is part of a blended, multicultural family. Rosie is Mexican-American; her Papá is from Mexico City and her mother from rural Wisconsin. She has a little brother, Iggy, and an older sister, Crystal, who is Mom’s child from her first marriage. The Fuentes family lives together in suburban Texas with their cat (and Rosie’s partner-in-crime), Gatita.

Bilingual in English and Spanish, Rosie’s multicultural identity is a big part of who she is, and Mexican, Southwestern, and Midwestern art, traditions, food, and music figure prominently in the series. Music is part of every episode, as Rosie sings a song to begin each story and ends with a celebration tune summarizing what she’s learned.

Rosie’s Rules features a comprehensive social studies framework that encompasses civics and government, geography, economics, and history via engaging, character-based narratives to help children achieve the social studies proficiencies that are important for preschoolers.

 9 Story Media Group CCO Angela Santomero said, “We are so excited for kids to meet Rosie. Like many preschoolers, Rosie is just beginning to learn about the world around her. Our hope is that kids will see themselves in the Fuentes family and fall in love with Rosie’s curiosity, determination, creative thinking and humour!”

Rosie’s Rules was created by Emmy Award-winning writer and children’s book author, Jennifer Hamburg, a veteran of the children’s television industry whose credits include Daniel Tiger’s Neighborhood, Super Why!, Pinkalicious & Peterrific, Cyberchase, and Doc McStuffins.

Executive Producing with Jennifer is TV veteran, Mariana Diaz-Wionczek, P, who brings a wealth of children’s TV experience (Dora the Explorer, Go Diego Go!, Santiago of the Seas), and cultural, educational, and linguistic expertise, along with her own life experience growing up in Mexico City. Maria Escobedo (Grey’s Anatomy, Elena of Avalor and Nina’s World) is on board as Story Editor.

Rosie’s Rules is slated to debut nationwide on PBS Kids in fall 2022.

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