Warner Bros. Discovery Global Consumer Products (WBDGCP) has announced its collaboration with the International Olympic Committee (IOC) for a consumer products program to be released internationally featuring the Looney Tunes characters with the product beginning to roll out now through 2026. Warner Bros. Discovery’s iconic Looney Tunes characters will take starring roles on Olympics-themed products from premier licensees.
Additionally, WBDGCP has partnered with eight National Olympic Committees (NOCs) from eight countries including USA, Italy, Australia, New Zealand, Poland, Spain, and Mexico to create country-specific Olympic Team X Looney Tunes merchandise, plus Paralympic Team X Looney Tunes merchandise for the USA and Brazil.
In each country, WBDGCP will work with licensees across all major product categories including fashion and sportswear, toys, collectibles, sporting goods, beauty and grooming, home and seasonal. Licensees and retailers currently signed on to participate include leading trading pin manufacturer Honav USA, Fanatics, Outer Stuff, Franco Mfg., Accessory Innovations, Ferrara Candy Company and more in the United States; Jóma in Spain; BIG W in Australia; The Warehouse in New Zealand; Carls Jr., Hockey Exportprint, Regalos Siglo XXI, Blackstorm in Mexico; Reserva, Grow, Club Comics, Kameleon Bags in Brazil, others in Poland and Italy. Bioworld, Mad Engine, Freeze, and Isaac Morris have also collaborated on the product. In addition, the WB Shop will carry a selection of officially licensed products.
“Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics,” said Warner Bros. Discovery Global Consumer Products head Robert Oberschelp. “The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition making them an ideal licensing partner for the IOC. Together the products collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.”
IOC Television & Marketing Services managing director Anne-Sophie Voumard stated, “Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect and to bring the world together in the pursuit of excellence.”