Green Gold, the creators of toon icons Chhota Bheem and Mighty Raju, have introduced an exclusive range of children’s bicycles this season. Launched in association with Avon Cycles Ltd. Avon has introduced six different models in sizes varying from 12 X 1.75 to 20 X 1.75.
The cycles, which targets the age group of 3 to 10years old kids, come in attractive trademarked Chhota Bheem designs. They are priced in the Rs. 4000/- to Rs. 5000/- band and come in eye-catching colours. “The new range of cycles will also include Mighty Raju, Chutki, Kalia and Dholu-Bholu series. Lately we have been witnessing a huge rise in the popularity of these characters as well,” says Madhav Prabhala, Vice President – Sourcing & Licensing, Green Gold.
“As Cycles are one of the key products that kids and parents have been asking us for a long time,we are thankful to Avon Cycles for fulfilling this dream. We even see great synergy between the two brands and I think this association has come at a time when both Green Gold and Avon are at the cusp of exponential growth in strength and reach of their respective brands and will take us to another level”, he adds.
With a viewership of over 40 million children, Chhota Bheem is by far the biggest ‘Toon Icon’ in India. Chhota Bheem and Mighty Raju merchandise have been witnessing a huge rise in demand.
“We are very excited with this association. The union of Avon Cycles, having state-of-the-art manufacturing facility and Chhota Bheem, India’s most loved kids’ character would bring smiles to thousands of children. The objective of Value for Money with the best quality and designs would be achieved with this association,” says Samir Jain, Executive Director, Green Gold.
“In the last six months we have introduced a number of new lines of merchandise. The growth in the last couple of years has been phenomenon. When we opened the first store in Hyderabad two years back, the total number of products that were available for sale was not more than 20. Today, our product spread is more than 200 and includes everything from apparels to accessories, toys, puzzles, board games, bed and bath furnishings and even room décor.
Launching Chhota Bheem range of bicycles seemed an obvious extension to cater to the young fans,” he adds.
The Chhota Bheem series of bicycles will be available at all leading cycle dealers in India