Genius Brands invests in Germany’s Your Family Entertainment AG

Genius Brands International Inc. announced that it has entered into an agreement to initially acquire a 28.6 per cent interest in Your Family Entertainment AG (YFE) (FRA:RTV), to be followed by a mandatory tender offer of the outstanding shares of YFE. YFE is one of Europe’s largest distributors and broadcasters of high-quality programs for children and families, which brings a global award-winning streaming and broadcast footprint on satellite, cable, OTT, and terrestrial networks.

Following the recent acquisition of Canada’s WOW! Unlimited Media Inc. and YFE transaction, there will be huge expansion in the Genius Brands’ catalogue and give the Company a streaming foothold outside the United States in Europe and the rest of the world, from which it expects to fuel growth. The announcement was jointly made by Genius Brands chairman and CEO Andy Heyward and YFE CEO Dr. Stefan Piëch. 

YFE, subject to YFE shareholder approval, will be renamed Genius Family Entertainment AG, and will operate its children’s networks under the brand Kartoon Channel! Worldwide. YFE will maintain its independent listing on the Frankfurt Stock Exchange and will be run by the current management board of Dr. Piëch and Bernd Wendeln.

Dr. Piëch, who also sits on the supervisory board of Porsche Automobil Holding SE, and Siemens Austria AG, will further join Genius Brands’ board of directors in the U.S.

Genius Brands has agreed to acquire 3,000,000 shares of YFE for EUR six million to be followed by a mandatory tender offer to acquire additional outstanding shares of YFE at EUR 2.00 per share. Additionally, Genius Brands plans to invest up to EUR seven million to further capitalize YFE and invest in growing the global digital and linear channel footprint, as well as launch key intellectual property.

Genius Brands and YFE share the goals of bringing ‘Content with a Purpose’ to children worldwide. Dr. Piëch is a recognized world leader in developing and promoting children’s content that supports environmental causes, sustainability, and is non-violent.

“We are excited to participate in this transaction with Genius Brands and look forward to creating value for both our shareholders worldwide and for families who watch our award-winning shows. Whether through our classic European titles like Fix & Foxi and Albert, or our U.S. produced titles like Fairly Odd Parents, we believe deliver powerful content that kids love, which will be highly synergistic as we become part of Genius Brands and the growing global Kartoon Channel! banner. Moreover, with Genius Brands’ development and production expertise, we can reboot YFE’s massive IP and create new franchises,” said Dr. Piëch.

“We are fully committed to ‘content with a purpose’ and scaling positive, pro-environment, non-violent storytelling for children. By working together, we look forward to unlocking the full potential of our portfolio, distribution platforms and retail business worldwide,” he added.

Concurrently, it was also announced that former Disney Television International MD and Disney Channel Worldwide SVP Paul Robinson, will become Managing Director of Kartoon Channel! Worldwide and oversee the international buildout and growth of Kartoon Channel!  

While at Disney Channel, Robinson was responsible for global programming and production strategy for Disney Channels Worldwide, and founder of Toon Disney and Playhouse Disney Channels internationally. He was also the Disney Television UK MD, including four television channels, there. Robinson and his team will be based in London.

“We believe the strategic transaction with Germany’s YFE, added to the IP assets and earnings of Canada’s WOW! Unlimited Media, will present us with additional growth opportunities in furtherance of our goal of becoming the leading provider of quality and responsible children’s entertainment in the world today, and for years to come. We are excited to be working with Stefan and Bernd on the YFE side to drive and grow the business going forward. With Stefan’s award-winning commitment to family friendly content and Bernd’s experience and network in the European market, we look forward to jointly delivering content with a purpose to children worldwide,” said Heyward.

He further mentioned, “I have known and worked with Paul Robinson at the Walt Disney Company and saw how he built out the Disney Channel business worldwide. I believe that he can guide Kartoon Channel! worldwide international expansion, as we build the global children’s business of the future.”

Lou Fazio, former Walt Disney television acquisitions and programming director, will oversee the programming of the international channels, supporting Robinson on the development and rollout of the Kartoon Channel! content, as he does in the U.S. The global rollout of consumer products based on the channel content, will be supervised by Kerry Phelan, Genius Brands’ GM and EVP, global franchise management, who previously ran consumer products licensing worldwide for Lucasfilm, Pixar, and DreamWorks.

Here are few more highlights of the transaction:

  • YFE controls over 4,000 episodes of both animated and live action productions including classic European titles such as Fix & Foxi, as well as top American titles acquired for European and/or global broadcast such as Fairly Odd Parents.
  • YFE is a publicly traded company listed on the Frankfurt Stock Exchange to be rebranded Genius Family Entertainment, subject to shareholder approval, and plans to operate its children’s networks under the brand Kartoon Channel! Worldwide, with its mission to take a leadership role in positive, engaging, educational, and entertaining content for children.
  • YFE will significantly enhance Genius Brands’ IP catalogue for international distribution.
  • YFE is expected to facilitate rapid growth in Genius Brands’ market position in the European Union markets, as YFE/Genius Brands co-production will enable Genius Brands to fulfill EU regulatory directives to provide local content quotas for streaming platforms and broadcasters, while qualifying for EU tax credits and broadcast license fees.
  • Upon closing the transaction, Bernd Wendeln will continue to serve as COO / management board member of YFE and drive the expansion of YFE/Genius Family Entertainment out of Munich.
  • YFE generated revenue of approximately EUR three million (+four per cent versus the prior year), positive net income and net income growth of approximately EUR 2.4 million for the 12 months ended 31 December 2020.