Fountain Pixels: Prolific scorer on home video turf

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Still From Shri Krishna
Pune based Fountain Pixels may not believe in numerology, but it sure does believe in numbers. Or at least it seems, what with the prolific rate at which the home video animation content developer is churning out titles. Seven animated home video films in the last two months! And here’s listing them The studio has completed a couple of 2D animated films, Ganpati Bappanchya Chan Chan Ghoshti (Shri Ganesh) and Shri Krishna Bal Leela (Shri Krishna) for Super Cassettes Ind. Ltd (T-Series). The two Marathi films each of which is 35 minutes long are also dubbed in Hindi and English and were completed in 45 days by a team of 25 artists. The films were recently released on home video and are priced at Rs 95/- per CD.
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Still From Shri Krishna
Moving further into 2D animation, Fountain Pixels has also completed the first part of the 2D animated Marathi short stories, “K Toons chya khajinyatun – Ajobanchya ghoshti,” (Grandparents’ stories from K Toons treasure chest) an assortment of stories based on famous Indian folk tales for Krunal Music company which is a strong player on the regional home video front. The first of the three part folk tale series is 40 minutes long and took a month to be completed by a team of eight artists. The studio is currently working on the second and third part of the three part series which should be completed by mid September. K Toons chya khajinyatun – Ajobanchya ghosti, part 1 is due for release at the end of this week, the CDs being priced at Rs.75 per CD. Speaking to Animation Xpress.com Bhadrik Vira, Partner, Krunal Music Company, said, “As the market for animation on home video is getting strong, we decided to venture into it. Currently we are working on a few more animated projects some of which are complete” “K Toons chya khajinyatun – Ajobanchya ghosti has also been dubbed in Hindi, English and Gujrati and will be released post Diwali. We plan to sell 2000 SKUs of the Marathi version initially” he added.
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A Still From Shri Ganesh
That’s not all, Fountain pixels has also completed a 2D animated film, Hatim Tai for Fountain Music Company which is due for release in September on homevideo. Created by a team of 14 in 45 days, the sixty minute movie has two songs and the CDs of the same are priced at Rs.99/- The animated film is a fantasy which aims to give its audience a sense of thrill and excitement. Speaking about Hatim Tai, Kantilal Oswal, Proprietor, Fountain Music shared with Animation Xpress.com,”Hatim Tai is an entertainer. We decided to make an animated movie on it since children are familiar with the subject. We are not targeting any particular age group and hope that it will be enjoyed by adults and children alike.” Fountain Music Company is one of the first companies to produce local content on home video and continues to do so with animated projects being released one after the other. At the moment it is working on the development of an animated film on Sinbad the sailor. Commenting on the projects that Founatin Pixels has worked on for T-series, Krunal and Fountain Music Company, MD of Fountain Pixels, Rahul Gadiya said “The films that we made for T-series were subjects that already had been touched upon. Hence to make our films distinct we palyed around with the background music, voice over and added a few jingles too.” He further added, “K Toons chya khajinyatun – Ajobanchya ghosti for Krunal Music is a collection of animated short stories with morals in which the stories are told by a grandfather. Even though he is animated we have tried to make it as realistic as possible as though the kids are actually listening to their grandfather telling them stories.” “Movies have previously been made on Hatim Tai and we have given our animated movie a different look by giving it the feel of a fantasy with the use of special effects done in flash. Also we spent a lot of time on the storyboard and visualization which is really important” he concluded. connect@animationxpress.com

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