DeAPlaneta Entertainment becomes the global licencing agent for hit kids’ series ‘GUS, the Itsy Bitsy Knight’

Next year, it’s going to be much more entertaining to dress up as a dragon, a unicorn, troll, princess or knight, thanks to MOM Fun Company, who are set to launch the first line of GUS, the Itsy Bitsy Knight costumes, in time for Carnival. This is the first deal under DeaPlaneta Entertainment’s new global licensing contract for the kids brand.

The MOM Fun Company collection of costumes and accessories will be distributed in Spain, Andorra and Portugal in February 2023.

Gus, the Itsy Bitsy Knight (52×11) is a CGI animated series for four-seven year olds. Produced by French studio Technicolor Animation Productions, in association with PGS Entertainment, the project already has two seasons and 20 episodes with exclusive content under its belt.

The series is currently being broadcast in the UK (Tiny Pop), Italy (DeAKids), Portugal (Canal Panda, RTP), China (Uyoung Culture & Media), Africa (Showmax), Slovakia (IFC Media), New Zealand (TV New Zealand), France (TF1), Norway (NRK), Hungary (MTVA), Poland (Teletoon +, Minimini+ and TV Puls), Mexico (Televisa), LATAM (HBO Max, Cartoonito), Iceland (Myndform) and Canada (Knowledge Network & Radio Canada). In Spain, the series launched on RTVE Clan TV on 9 May, and has achieved audience figures on a par with major hits like Peppa Pig and Paw Patrol.

In the far away kingdom of Karamel, Gus wants to become the greatest, most famous knight of all time. With his laser sword and electric pony, Gus never misses an opportunity for adventure with his friends. His quests lead him to fight witches, dragons and the evil Shadow Knight.

Iris, his super-tall magician sister, is always by his side. She’s a real modern princess and the most popular girl in the kingdom. And although being itsy bitsy may seem like an obstacle to becoming a real knight, Gus’ valiant heart and great virtues allow him to overcome any adversity. 

DeAPlaneta Entertainment is responsible for the series’ global licensing sales.

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