Animation major Cosmos-Maya announced the appointment of Rajaram Sundaresan as the director of operations for international business. In his new role, Sundaresan will look to take responsibilities ranging from project management and client relations to revenue maximisation for the division. He has been brought aboard to set a higher standard for the creative team at Cosmos-Maya by targeting to produce content for the largest international broadcasters, the company said in a statement.
The paradigm shift in the Indian kids entertainment segment that was initiated with successful shows like Motu Patlu in the domestic market and Eena Meena Deeka internationally, will now be helmed by Sundaresan and the company expects to see much more growth in this space in FY22 and beyond, it added.
“We extend a warm welcome to Rajaram,” Cosmos-Maya CEO Anish Mehta said. “Cosmos-Maya hopes to significantly benefit from his expertise in scaling businesses and deepening their position while maintaining a strong governance and risk mitigation structure. We have a growing presence globally with multiple international co-production projects in nearly every continent, and with Rajaram coming on board we are gearing to see much more along this road.”
Sundaresan brings more than 30 years of experience in the animation industry, having previously handled production for ventures like Prime Focus, Deluxe Entertainment, and DQ Entertainment. “I am excited to be joining the team of creative technology enthusiasts who have relentlessly worked for a decade to create a highly fertile ecosystem and a huge corporate entity with immense brand value in its sector. With the entertainment industry witnessing rapid growth, Cosmos-Maya will look to increase market share with consistent quality production in the animation space commensurate with global benchmarks of kids animated content,” Sundaresan said on his new role.