Breaking: Sony YAY! strengthens content line-up with ‘Pyaar Mohabbat, Happy Lucky’

Sony YAY!, a popular kids’ entertainment channel is launching a new animated show, titled Pyaar Mohabbat, Happy Lucky from today, 17 August.

Home to loved shows like Honey Bunny Ka Jholmaal, Paap-O-Meter and KickO & SuperSpeedO, Sony YAY! has brought entertainment and laughter to kids. Staying true to this promise, the channel adds yet another animated comedy to its line-up, to be aired every week (Monday to Friday) at 1.30 pm. This new hilarious chase comedy offers kids a chance to take an epic mischief-filled ride with the lead characters Happy and Lucky.

Commenting on the launch, SPN India Kids’ Cluster business head Leena Lele Dutta said, “This year Sony YAY! continues its endeavour to enrich its content ecosystem and playing to our strengths of creating home grown Indian content. As children spend more time at home watching our shows, we have planned new offerings that make our library all the more robust and engaging for them. I am sure with the launch of Pyaar Mohabbat Happy Lucky our audiences will be treated with mischievous characters of Happy and Lucky and their fun-filled adventures.”

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Introducing Happy & Lucky. Meet them soon only on Sony YAY! #BrandNewShow #PyaarMohabbatHappyLucky #SonyYAY #KidsChannel

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 Sony YAY! aims to foster a strong connect for the characters of Happy-Lucky with the channel’s fan-base, through their impeccable comic timings and witty comebacks. The show tracks the journey of Happy and Lucky – the neighbours who believe in giving each other a taste of their own medicine through their daily mischief against each other, leaving the audience in splits. 

Along with the mischievous duo, they will also witness the funny banter with their friends – Bunty, the Bull and Pappu, who live with them in the countryside. Together they promise a hilarious story in each episode leading to an engaging comedy of errors.

The kids channel has always ensured that its programming lineup caters to kids’ unique tastes and this is yet another step in that direction.  Sony YAY! has been consistently adding something new to the bouquet of its content as it made forays into different genres of comedy such as ghost comedy (Paap-O-Meter), chase comedy (Honey Bunny ka Jholmaal) to name a few. 

In the past two months, Dutta as well as Sony YAY! programming head Ronojoy Chakraborty revealed to AnimationXpress that they have been ramping up their content offering and developing new IPs. With Pyaar Mohabbat, Happy Lucky the kids broadcaster is leaving no stone unturned to offer great quality content to kids.