Global toy manufacturer Blue Box Toys has launched b2, a dedicated division for the manufacturing and marketing of hi-tech electronic toys and accessories designed to enhance the i-Pod experience aimed of kids and tweens.
Announcement of the division’s formation was made by Cliff Seto, President of Blue Box Toys, Inc.
Mi-Blue will debut in 2006 with three lines, including MI-JAM, i-FLOWER and i -SKIN.
Blue Box Toys has built a solid reputation as a manufacturer and distributor of the highest quality toys for ages toddler and preschool to teens and young adults. The formation of b2 expands our company into the important kids and tween categories with electronic toys and accessories designed to expand enjoyment of the hugely popular i-Pod,” said Seto.
Blue Box will unveil its new b2 division and its three premiering product brands at the New York International Toy Fair in February.