January 10-2019
Chacha Chaudhary the unofficial ambassador of Swachh Bharat Mission?

Seems like the legendary Indian comic hero, Chacha Chaudhary has become the unofficial ambassador of ‘Swachh Bharat’ mission with the launch of fifth comic book from Diamond Toons.

Titled, Chacha Chaudhary, Mowgli and Swachh Nagar, it is in continuation to the ‘Swachh Bharat’ comic series created by Diamond Toons. The book also involves iconic character Mowgli and the giant Sabu along with Chacha Chaudhary guiding and creating awareness on dry and wet garbage segregation.

With back to back editions of comic book in series, Chacha Chaudhary has helped successfully promote this campaign across the country aggressively which has lead to a strong behavioural change in kids and adults. The character has now become the unofficial face of the movement. The change derived by Chacha Chaudhary through these ‘talking Comics’ on Swachh Bharat has proved that he is the biggest influencer of all generations for behavioural change in India.

Speaking on the launch of the comic book, Diamond Toons director Manish Verma said, “Chacha Chaudhary has been infusing new energy to the national cleanliness mission time to time through these series of comic books. With his vast reach to the Indian households, urban and rural alike. Chacha Chaudhary is now an integral part of the campaign and is being recognised as its unofficial ambassador by his fans.”

The issues that these line of comics address are :

  • Eliminating open defecation
  • Solid waste management
  • Reduce three ‘R’s of waste management – reduce, reuse and recycle
  • Behavioral change regarding personal hygiene by making them aware to wash hands before and after meal and after toilet
  • Clean toilets in school

Verma added, “Involving Chacha Chaudhary shows the power and influence of this iconic character who is still working better in reaching out to people of all age groups and social profiles. This content developed around Chacha Chaudhary is now been taken to multiple levels as reference material or teaching aid for storytelling, workshops, ‘nukkad nataks and is working efficiently in favour of the mission.”

The comics have been translated in 12 major Indian languages namely Hindi, English, Bangla, Gujarati, Marathi, Assamese, Malayalam, Punjabi, Sanskrit, Tamil, Telugu and Urdu.