AppLovin acquires SafeDK to bring developers tools to automate app security and brand safety

July 10-2019
AppLovin acquires SafeDK to bring developers tools to automate app security and brand safety

AppLovin, a comprehensive mobile gaming platform, has announced that it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance and stability in mobile apps, for an undisclosed amount. The acquisition will further AppLovin’s mission to help mobile game developers grow and protect their businesses.

SafeDK allows mobile app publishers to build faster and safer apps by analysing, monitoring and optimising third-party SDKs in their apps. SafeDK’s Ad Intelligence solution helps publishers get a clear view of their ad inventory and campaign performance. Its In-App Protection solution helps monitor and control SDKs in real-time. SafeDK will help publishers on AppLovin’s platform secure and control third-party SDKs to ensure brand safety.

“We’re excited to have SafeDK as an integrated offering in AppLovin’s developer tools. We aim to bring developers the tools they need to grow a successful business. We started working with SafeDK because it is the best and only tool out there for protecting brand safety in apps,” said  AppLovin director, platform product at Idil Canal.

“We are delighted to be working with the AppLovin team to help mobile game publishers grow their businesses. AppLovin has been a trusted partner for the biggest mobile game studios around the world and SafeDK’s technology will strengthen that trust,” says SafeDK co-founder and CEO Orly Shoavi.

AppLovin is headquartered in Palo Alto with offices in San Francisco, Dublin, Beijing, Tokyo, Seoul, Toronto and Berlin. SafeDK is headquartered in Herzliya, Israel, and will become AppLovin’s first office in Israel. SafeDK co-founders Orly Shoavi and Ronnie Sternberg will remain heads of SafeDK and will become co-general managers of AppLovin Israel.

SafeDK employees will work with the AppLovin team to continue to provide a tool that protects brand safety in mobile apps and integrates with AppLovin’s tools for mobile game developers. SafeDK will continue supporting existing customers