Gods Unchained, one of the most anticipated blockchain competitive card games, opened up its balancing beta to the general public. Already, the game has sold more than four million cards and has generated about $4 million in revenue. Now, with the beta launch, Gods Unchained will open doors for new players to join the fray, collect cards, mint cards to the blockchain, and battle with others around the world. “Gaming is a $140 billion per year market that has capitalized on leasing premium features to select individuals based on their purchasing power. In almost every game, players are buying items, cards, skins and upgrades which they don’t truly own. Blockchain actually gives players digital-asset ownership, with the same property rights you can find in the real world. With Gods Unchained, we’ve captured the allure of traditional print card collectables like Magic, married them with appealing visuals of digital games like Hearthstone, and added true ownership through the Ethereum blockchain,” said Gods Unchained co-founder Robbie Ferguson . The game is free to play and comes with a starter deck for new players, with booster packs available for players who want to expand their collection. In its presale Gods Unchained has released a limited-edition Genesis Set which includes 380 unique cards. After the close of the balancing beta and launch of version 1 gameplay, the developers will discontinue production of Genesis Sets and start to issue a new season of cards. Ten per cent of pack sales goes directly to a prize pool for the first Gods Unchained World Championship. Currently, the tournament already has $430,000 allocated funds. The balancing beta will take place through the month of July. During this time, cards can be collected from packs but not traded. Developers will monitor the performance of cards and measure the fairness of different deck combinations. This is to ensure that the game remains balanced, fun and competitive. After the balancing beta, the development team will solidify card stats and activate peer-to-peer trading functions. Traditionally, items in games are owned outright by the companies that create them. When players buy in-game items, like a favourite skin for their character, the player doesn’t own it – the game company licenses it to the player. By using blockchain technology, Gods Unchained gives players real ownership over the items they purchase or earn in games, which can later be sold for digital currency or traded with other players. Fuel Games, the creators behind Gods Unchained, previously raised $2.4 million in funds from Coinbase Ventures, Continue Capital, Nirvana Capital and Sora Ventures to support the game creation.