“Pocket Money today is amongst the top 5 Apps in the category with huge traction. We have built Pocket Money as a successful and profitable business in less than 18 months.” This is what Pokkt, founder and CEO, Rohit Sharma had to say about Pocket Money, the IP from the Alternate mobile payment platform, which assists owners of digital assets to monetise their users through an advertisement funded model.
Pocket Money has been acquired by Japanese mobile marketing firm, Adways, who recently launched their Indian subsidiary titled Adways Innovations India, placing Yu Ishida as their country manager.
Pocket Money is an advertising platform which assists app developers in engaging and acquiring consumers in a targeted manner. Being a reward-based platform it gratifies one in exchange of engagement.
Pokkt seems to have an average user base of over 6 million throughout India and South East Asia.
Speaking in respect to the event, Adways, country manager, Yu Ishida said, “India is one of the largest smart phone using markets in the world. With more number of smart phone owners, the advertising is also moving from passive attention seeking to engagement driven exercise. Pocket Money is one of India’s leading incentivising app. We are excited to enter the country with such a dynamic and young team as Pocket Money. Launching Adways India and acquiring Pocket Money is another step towards consolidating our foothold in the Asian market.”
Commenting from the side of Pokkt, Sharma informed that, “We want to focus on our core business POKKT Video Ads, which is the leading Mobile Video Ad Platform for Games in India and SEA. Adways is a large Global performance Ad Company and the right partner to scale the Pocket Money Business significantly in India.”
As Adways has quite a name in its genre, it would be interesting to see how things unravel for them in the country.