Reliance MediaWorks, a member of the Reliance group, is looking at expanding its domestic entertainment services portfolio across films, broadcast and television commercials through strategic alliances, capacity expansion and leveraging of existing relationships.
Reliance MediaWorks has set up cutting edge post production facilities for broadcast shows and television commercials. The broadcast post has handled some of the reality shows like X-Factor, India`s Got Talent and Just Dance. The TVC post has done over 250 commercials for brands like Tata Sky, Maruti, and Cadburys among others.
To strengthen the services offerings in southern India market, Reliance MediaWorks has recently partnered with VenSat to expand its VFX, CG and Animation capabilities and create a studio in Chennai and has also tied up with Annapurna Studios to manage and operate their studio facility and to operate and expand the Digital Post Production facility at the Hyderabad studios.
Commenting on this expansion, Anil Arjun, CEO of Reliance MediaWorks said, “We offer world-class services and solutions from origination to playout and enjoy strong client relationships with most of the Indian production houses, studios and broadcasters. With production values constantly going up we see a significant potential and growth opportunity.”
“In 2012, we plan to deepen our presence in the Tamil and Telugu market through our strategic alliances and additionally further strengthen our service offerings and leverage of existing relationships with capacity expansion and new strategic partnerships”, Anil added.