Framestore upgrades its immersive team’s strength with three key promotions

International Oscar-winning creative studio Framestore announced three key promotions. Eugénie von Tunzelmann will now be the head of VFX, Attractions; a newly created role. Lauren Anderson and Maximilian McNair McEwan join Heather Kinal as executive producers.

The promotions are a move to solidify a team of specialist experience within the attractions offering at Framestore and set the stage for the department’s growth. 

“Together, Eugénie, Lauren, Max, and Heather have continued to excel in their roles, helping Framestore position itself firmly as a leader in the Immersive space,” Framestore advertising, TV & immersive managing director Lottie Cooper said.

“As the team grows they will be at the forefront of advancing the department, taking on pioneering projects that are set to thrill audiences globally,” Cooper added.

Eugénie’s new role recognises her contribution in leading both the projects and the team. She rejoined Framestore in January 2016 having worked in Film VFX for over 13 years with credits including Interstellar (CG supervisor), and Man of Steel (FX supervisor). 

In a short span, Eugénie became integral to Framestore’s rides team and has been instrumental in driving major theme park projects such as the Jurassic World Adventure ride at Universal’s brand-new theme park, Universal Studios Beijing and the Jurassic World VelociCoaster which got launched recently at Universal’s Islands of Adventure in Orlando.  

Lauren Anderson joined the company in 2016 overseeing projects within the Framestore Labs department, including the development and building of a unique brand studio for Ford within New York’s Oculus building at the World Trade Center. Since her move to the immersive team, Lauren has produced theme park attractions for Lionsgate Entertainment World and is currently  heading up production on design and installation for national and international immersive museum projects and an unannounced dark rides project.

Lionsgate Entertainment World

She will continue to focus on immersive experiences under Framestore’s Attractions banner and ensure the growth of the department’s portfolio. 

Whereas since joining Framestore in 2017, Maximilian McNair McEwan has been driving the delivery of immersive projects including attractions and experiences for Lionsgate Entertainment World, Universal Creative and Walt Disney Imagineering. After his promotion he will continue to manage the production workflow within the Attractions team as well as working on sales and strategy as the department continues to rapidly expand.

Before joining Framestore Maximilian had worked on blockbuster titles including Interstellar, Jon Favreau’s The Jungle Book, and War for the Planet of the Apes