Paytm is rebranding its gaming platform Gamepind as First-Games. The platform has claimed to have acquired over 30 million registered users since its launch in February 2018. Earlier during the launch of the Gamepind Paytm said that the revised Gamepind would complement its ecosystem by enhancing its customer experience through a portfolio of games and entertainment content including casual games, contests and sports games, combined with its shopping experience. Gamepind would also act like a marketing and promotional platform for merchants, the company said in a statement. With over 300 games and quizzes for gaming enthusiasts, the company is clocking a run rate Gross Merchandise Volume (GMV) of Rs 20 crore monthly, it said. The fintech firm is also looking to raise $30 million to expand its gaming platform and scale it with more games, as per people familiar with the matter. Players can win Paytm cash, movie tickets, flight tickets, and physical goods such as two-wheelers, as per firm’s blog post. The platform has also launched a fantasy cricket game, Paytm First Captains, in May, which aims to attract more than a million gamers during the ongoing Cricket World Cup. It has grown five times this month on the back of the global cricket event, the company claimed. Further, the company aims to clock a GMV of $4-5 million during the world cup. The gaming sector is abuzz with investments and new launches, according to experts tracking this space.