Meta to roll out various ways to monetize content on Facebook and Instagram

Meta CEO Mark Zuckerberg announced that they are rolling out more ways for creators to make money on Facebook and Instagram and also sharing updates that will help creators build for the metaverse. 

“We’re heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a role in making that happen,” Zuckerberg wrote in a social media post.

He further listed more perks for the creators:

1) They will hold off on any revenue sharing on Facebook and Instagram until 2024. That includes paid online events, subscriptions, badges, and bulletin.

2) Interoperable Subscriptions: Meta is letting creators give their paying subscribers on other platforms access to subscriber-only Facebook groups. 

3) Facebook Stars: This will be opened up to all eligible creators so more people can start earning from their reels, live, or VOD videos.

4) Monetizing Reels: Meta is opening up the ‘Reels Play Bonus’ program to more creators on Facebook soon and letting creators cross-post their Instagram Reels to Facebook and monetize them there too.

5) Creator Marketplace: The company is also testing a set place on Instagram where creators can get discovered and paid, and where brands can share new partnership opportunities.

Regarding digital collectibles of Meta, Zuckerberg wrote, “We’re expanding our test so more creators around the world can display their NFTs on Instagram. We’ll bring this feature to Facebook soon too — starting with a small group of US creators – so people can cross-post on Instagram and Facebook. We’ll also test NFTs in Instagram stories with SparkAR soon.”