A recent survey, conducted by Adobe, reveals marketers across the country are concerned about the changing digital landscape, their organizational roles and keeping their skills on pace with increased service demands. Top findings include:
- 64% of marketers expect their roles to change in the next year; 81% in the next 3 years
- 30% cited lack of training as a key obstacle to becoming the marketer they aspire to be
- 38% state creatives are among the key roles to invest in over the next 12 months
- 21% of those surveyed feel the ability to work across channels (web, mobile, social, etc.) is the most important success factor
*Adobe survey data, March 2014
Proactively addressing creative shifts and increased demand for design versatility, HOW Design Live recently announced the co-location of HOW2 Training, (how2trainingconference.com) an event produced by Future Media Concepts (FMC), May 12-14, 2014, in Boston. FMC’s HOW2 Training provides designers with intensive training on the technical and creative intricacies of major design software, including Adobe InDesign, Illustrator, PhotoShop, AfterEffects, Premiere Pro plus other applications.
“HOW2 Training will help designers hone their skills with the tools they use everyday, to help them expand the services they offer, build confidence, bring their ideas to life, and produce their best work. In today’s world, designers simply cannot afford to be held back from technical deficiencies–by improving software proficiency, it unleashes new creative possibilities. The transformation is often a pivotal point in a designer’s career–it’s exciting to be part of the process,” commented Luisa Winters, program manager and instructor for HOW2 Training Conference.
Winters is just one of the renowned designers and Adobe certified instructors for the conference; other master trainers include Richard Harrington, Ian Robinson, Jay Nelson, Katherine Houghton, Lesa Snider, Mordy Golding and Nigel French.
“We are very pleased to be partnering with FMC to make HOW2 Training available to HOW Design Live attendees. FMC is known for producing very high level training and we think this intensive three day software program augments the HOW Design Live Conference program very well.” noted Gary Lynch, Group Publisher – Design and Publishing Communities for F+W Media, parent Company of HOW Design Live.
HOW Design Live, the biggest annual gathering of the creative community in the world, will be held May 12-16, 2014 in Boston.