BARC India COO Romil Ramgarhia…

BARC (Broadcast Audience Research Council) India COO Romil Ramgarhia has stepped down from his post. He…

Budget 2019 points at further…

The media and entertainment (M&E) sector in India is growing by leaps and bounds, which also…

BARC India launches PrimaVU to…

BARC India, announced the launch of its new product PrimaVU which is aimed at measuring viewership…

Four media measurement bodies form…

Four media measurement bodies- BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) has collaborated…