The Indian media ecosystem is undergoing a rapid transformation. Yet, marketers and advertisers continue to rely…
Tag: Kantar
Kantar Kidscan India Report 2024: Indian Kids now spend 60 per cent more time online watching videos
Gen Alpha’s engagement with digital media has surged dramatically post pandemic. As they assert their influence…
Data analytics firm Kantar appoints India leader
Global marketing data and analytics company Kantar has appointed Mary George Parayil as principal, Kantar Analytics, India.…
Kantar and VTION partners to launch OTT measurement in India
Kantar has collaborated with audience measurement and analytics company VTION to launch OTT audience measurement for…