VFX Dr. Derrick Gray Archives -

MRSI appoints BARC India’s Derrick Gray as vice president

BARC India chief of measurement science and business analytics Dr. Derrick Gray has been appointed as…

BARC India renames Impressions to Average Minute Audience (AMA) as per global standards

Going in sync with global television measurement standards, the world’s largest and India’s sole television measurement…

BARC India mitigates impact of landing page on TV viewership

As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…

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