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Tag: Dr. Derrick Gray

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MRSI appoints BARC India’s Derrick Gray as vice president

13/09/2021
AnimationXpress Team

BARC India chief of measurement science and business analytics Dr. Derrick Gray has been appointed as…

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BARC India renames Impressions to Average Minute Audience (AMA) as per global standards

02/12/2020
AnimationXpress Team

Going in sync with global television measurement standards, the world’s largest and India’s sole television measurement…

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BARC India mitigates impact of landing page on TV viewership

04/09/2020
AnimationXpress Team

As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…