Mattel is launching an online hub with information, resources and games to help kids deal with Covid-19,…
Tag: Barbie
Mattel launches Olympic-inspired items
Mattel revealed their first products collection across brands to celebrate the Olympic Games Tokyo 2020. The…
Xilam Animation names Capucine Humblot as head of licensing and merchandising
French animation studio, Xilam Animation has appointed Capucine Humblot as the position of head of licensing and…
A look at Barbie’s association with AVGC as she turns 60
When I was a child my favourite birthday gift used to be a Barbie doll. When…
Mattel plunges into theatrical feature film production
Global toy and play company, Mattel has announced the creation of Mattel Films, a new division…
