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Mattel launches Olympic-inspired items

Mattel revealed their first products collection across brands to celebrate the Olympic Games Tokyo 2020. The…

Xilam Animation names Capucine Humblot as head of licensing and merchandising

French animation studio, Xilam Animation has appointed Capucine Humblot as the position of head of licensing and…

A look at Barbie’s association with AVGC as she turns 60

When I was a child my favourite birthday gift used to be a Barbie doll. When…

Mattel plunges into theatrical feature film production

Global toy and play company, Mattel has announced the creation of Mattel Films, a new division…