Adda52.com will also now have access to the same expertise that will help them correlate customer response with marketing promotions and maximise conversions. For poker players on Adda52.com it means bigger, better and customised promotions. Personalized Marketing Campaigns The tie of Adda52.com and Optimove will ensure better implementation of marketing campaigns with respect to poker promotions, offers and incentives to players. Furthermore, Optimove will bring on board its experience in analysing behavioural aspects of each marketing campaign to ensure better promotions next time. It will lead the way to micro-segmentation of costumers and better understanding of their needs. Furthermore, sub categorisation of customers will lead to customised promotions and incentives for poker players. Customer is the King At Adda52.com, the Customer (Player) is king. This tie up with Optimove will make sure that the player gets maximum benefit out of the promotions. The target audience of the poker site will benefit the most as their needs will be addressed better by the specialists. Anuj Gupta, Founder director of Adda52.com speaking about the tie up “Optimove is an end to end marketing and costumer segmentation software provider in the online gaming niche. With their experience with online poker companies, they bring on board a repertoire of software products which will ensure we understand what our customer; the poker player wants. “We will now be able to access and appraise our promotions better and cater our offers to customer requirements. In other words, our poker players will be able to get maximum benefit with no change on the front end,” he further added. About Adda52.com Adda52.com is India’s largest online poker site which offers gaming interface for card games like poker and rummy. Adda52 is the pioneer of online card games in India and has the best and most user friendly playing software. With instant play games more than a million users are winning cash regularly. With multi table cash games and poker tournaments on offer, the website is 100% secure and safe. Payments are processed through secure channels and all major credit/debit cards are accepted on the website.